I think this article is very relevant to our class viral assignment. It discusses the differences between the 2 social media platforms, Youtube and Snapchat. It talks about how Snapchat can beat Youtube by reaching consumers faster because it creates “a sense of urgency and increases engagement”. Personally, If I was trying to make something go viral just among my peers and friends, it would be easier to get them to watch a Snapchat video instead of a Youtube video. Snapchat is one of the hottest social media platforms and is expected to continue to grow and be a great way for celebrities and marketers to reach audiences.