Author Archives: rdowden

Should Consumers Be Given Incentives to Write Reviews

This brief article talks about online reviews and whether companies should incentivise consumers to write reviews. This is an interesting question and a relevant one as more companies such as Yelp and Amazon have promoted reviews.  With Amazon, the company has … Continue reading

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Is Social Media Marketing Word of Mouth Marketing?

Is Social Media Marketing Word of Mouth Marketing? This article is short but brings up an interesting point about the relationship between WOM and social media marketing. I personally think social media is just the new tool for WOM marketing. … Continue reading

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Apple’s iPhone 7 as a Marketing Tactic

https://www.ama.org/publications/enewsletters/marketing-news-weekly/pages/killing-headphone-jack-best-decision-apple.aspx This article discusses the recent negative consumer feedback of the iPhone 7’s lack of headphone jack. I think it’s interesting that marketing experts see the update as an innovation and simply the way Apple does business. The best example they … Continue reading

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Content Marketing to Sell a Lifestyle

Blogs and online content have become the human voice in company branding. Through online content, companies can present personalized opinions, thoughts and beliefs while also marketing their products and services. The key to the art of corporate blogging is for … Continue reading

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